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Introducing JustCarbon
In a nutshell, JustCarbon is a platform using blockchain technology to solve major problems and inefficiencies in the current carbon credits market. In doing so, we aim to bring greater investment and funding to carbon removal projects.

What’s wrong with the current carbon market?

You would think that a market some two decades old and which deals with large amounts of money would be relatively high tech. Unfortunately, it isn’t.
Carbon reduction and removal projects are verified manually, carbon credits are bought and sold via phone calls, and registries of carbon credits are literally just basic databases.
Since the market is so reliant on manual processes, it is also highly centralised. This inefficient system benefits the middlemen ─ brokers and retailers ─ but not the actual projects themselves.
What’s more, brokers and retailers overemphasise co-benefits, such as a project’s contribution to biodiversity, when selling carbon credits. Co-benefits are important, of course, but the lack of transparency causes confusion around the true value of carbon credits.
As a result, the price of carbon credits fluctuates wildly and the market is fairly illiquid, slowing down the rate of funding and project development.
It also shuts people out from buying carbon credits to offset their emissions. People want to take responsibility for their carbon emissions by funding projects but can’t deal with the slow-moving bureaucracy.

How JustCarbon is revolutionising the market

Our platform removes the middlemen and friction from the process, allowing companies and individuals a simple way to offset their carbon and contribute to high-quality carbon removal projects.
By ensuring the quality of every project or carbon credit transferred to our platform, JustCarbon creates a fair and consistent price across the carbon offsetting market. We achieve this by only featuring assets from robustly designed and measured, nature-based projects, that maintain or add new sequestration capacity to the planet’s ecosystems.
Our platform has been developed partly by Adrian Rimmer, a founder and former CEO of The Gold Standard, of one of the major verifiers of carbon offsetting projects. The Gold Standard uses cutting edge verification processes to ensure that Carbon Credits are from the highest quality projects.
By only sourcing carbon credits that are a) VCS (Verra) and Gold Standard verified, b) created from 2016 onwards, and c) use nature-based CO2 removal, JustCarbon ensures that all projects meet the highest possible standards.
And by cutting out the middlemen in favour of a highly-secure public blockchain, we can provide unprecedented transparency and equity. Want to know where your money is going? Simply use our blockchain explorer to see a complete chain of provenance back to the original carbon removal project.

How does the JustCarbon platform work?

Project developers specialising in carbon removal projects, as well as holders of carbon credits, can apply to list their assets on JustCarbon. If the asset meets our strict quality standards, our platform will create, or ‘mint’, a JustCarbon Removal token (JCR) for every carbon credit or tonne of carbon sequestered.
Owners of JCRs can then store them in their JustCarbon or external wallet, sell them via the JustCarbon platform, or trade them on any reputable exchange, including our own.
Companies or individuals can purchase JCRs from their preferred exchange, or directly from JustCarbon. JCR holders can then choose to ‘burn’ their JCRs in order to offset their unavoidable carbon emissions. Read more about how carbon offsetting works.
To ensure a fair and transparent price, automatic market making will dictate the price at any given time across the world. So no more wild fluctuations or local variation.
Project developers can also view real-time prices on platforms trading in JCRs, allowing them to make informed decisions on the timing of sales into liquid secondary markets.
It’s a win for project developers, a win for anyone wanting to offset their carbon emissions, and a win for the environment as more money goes to fund carbon removal projects.

JustCarbon ─ taking decentralisation one step further

As well as democratising and decentralising the carbon offsetting market, JustCarbon is going one step further. We are decentralising our entire business.
JustCarbon is already transitioning to become a Decentralised Autonomous Organisation (the JustCarbon DAO). It will be fully operated and controlled collectively by holders of the JustCarbon Governance token (JCG) who will bring forward proposals and share in voting.
JCG tokens will be gradually distributed over a 10-year period, primarily as incentives for participation in voting and use of the JustCarbon ecosystem. And, since they won’t be linked to the JCRs, there is no disincentive for burning tokens to offset carbon. JCG holders, however, will receive a discount on transaction fees, incentivising the use of the JustCarbon platform.
Read more about JCGs and the JustCarbon governance model.
We’re inviting all companies, individuals and stakeholders to join JustCarbon, help us democratise carbon markets for all and accelerate carbon capture – a crucial tool in tackling the climate crisis.